Organizations and the people in them irrationally and addictively build and release products that often have no real value. This article gives my best explanation why.
This article describes the simple language I use to describe product development: opportunity, output, outcome, and impact. But more importantly it describes the tensions and unexpected implications in the model:
- Customer problems aren’t business problems
- We can’t directly solve business problems
- On time delivery doesn’t lead to customer or business success
- Focusing on business success alone is harmful
- Focusing customer success alone is harmful
- Aligning your purpose with your organization’s purpose is really what motivates us.