This post is about how looking at the context your product is targeted for can explain your organization’s support, or lack of support, for user experience concerns.
Software development and plastics
I remember something Tim Lister said in a talk at a conference a couple years ago now – and I know I’ll paraphrase this slightly wrong – but Tim said something to the effect of:
“It’s preposterous that we as people in the software business all come together at the same conference – as if we really had anything in common. It’s like having a plastics conference where the people who make those green army men sit around talking to the guys who make artificial heart valves. It’s all plastic, right?”