A story map is a simple model, built from index cards or sticky notes, which helps the people who make it envision a customer’s experience with their product. Jeff Patton explains that within a design process story maps are a core practice focused on understanding and building empathy with customers and users, and then identifying and testing solutions to improve the customer’s experience with your product or service. The design process and story mapping can identify completely new product opportunities or improve the existing product experience. Join Jeff to learn how to map your customer’s and user’s experience today and then how to deliberately improve that experience. Use empathy maps, persona sketches, archetypes and stereotypes, story mapping, and design studio concepts to speed your design work. Since all solution ideas are speculative, learn how to validate solutions as quickly and cost-effectively as possible. In the end, discover an essential design process that allows you to identify and validate innovative product solutions.
This is a hands-on workshop. Come prepared to learn.
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